Centre d'Innovation et d'Usages en Santé
Le Quatre Vingt
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The work involved crafting the brand’s visual and verbal identity, defining its core DNA, and establishing a cohesive design system. As part of the launch strategy, I also created a suite of brand collaterals for print and digital media, including an introductory video that captured the essence and mission of the space. The result was a unified and expressive brand presence, tailored to resonate with its diverse creative community.
Watch video here!
Brand Guide for Le Quatre Vingt
Le Quatre Vingt is a third-party experimentation centre with a regional scope, incorporating expertise and local players. It is a major innovation area covering the southern region of France, with 80 real-life experimentation sites supporting innovative care organisations.
My role as a Visual Communication Designer in the project focused on developing comprehensive brand guidelines for Le Quatre Vingt, a “tiers-lieu”.
Centre d'Innovation et d'Usages en Santé is a shared lab for collaborative innovation working to accelerate and disseminate innovations for health, autonomy, well-being and smart aging.
As part of the project I also worked on building a Communication strategy for the parent brand.