Brand Theory and Identity
Guess Who (Reimagined)
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The aim of the game is to challenge the gender stereotypes we come across in our daily lives. It will also help break away from applying them and being more open-minded.
As part of the branding process, The DNA of the brand was defined, looking at the purpose, mission, vision and values. Based on this I worked on the brand goals and target group. The target group included three types of groups, namely, children, parents and teachers based on which I made personas. And finally the brand identity was developed and applied in various contexts, be it print media or game store advertising.
“GUESS WHO?” is a two-player board game in which players each guess the identity of the other's chosen character. In this social re-imagination of the game, the goal is defined to spread awareness and educate young children to have a growth mindset that helps them be open-minded and respectful towards every gender such that they don't judge them based on their looks or the role they play in society.
